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Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
À¥»çÀÌÆ®¿¡¼ Á¤º¸º¸¾È ¿ì·Á°¨ÀÇ ¿µÇâ |
¿µ¹®Á¦¸ñ(English Title) |
The Effect of Information Privacy Concerns in Web Sites: |
ÀúÀÚ(Author) |
±è¹Î¼±
¹®À±Áö
¹Ú°Ç·É
Minsun Kim
Yun Ji Moon
Gun-Ryung Park
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¿ø¹®¼ö·Ïó(Citation) |
VOL 17 NO. 02 PP. 0549 ~ 0552 (2013. 10) |
Çѱ۳»¿ë (Korean Abstract) |
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¿µ¹®³»¿ë (English Abstract) |
The research conducted here focuses on the definition and organization of information privacy concerns in e-commerce process. Based on the identified concept of information privacy concerns(IPC), this study additionally explores the interrelationships among consumers' individual characteristics(self-efficacy, digital literacy, customer alienation), customer satisfaction and intention to buy. Through empirical model analysis, this study found that self-efficacy and digital literacy affect negatively IPC, while customer alienation has an positive effect on IPC. IPC affects positively customer satisfaction. Academically, this study extends IPC to an empirical research model by identifying the conceptualization and organization of IPC. Moreover, practically, e-commerce providers can develop how to relieve IPC of online consumers.
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Å°¿öµå(Keyword) |
information privacy concerns
self-efficacy
digital literacy
consumer alienation
consumer satisfaction
intention to buy
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